Why Bother with a Media Release?

Call me a dinosaur! When I first started working in public relations, one of my first tasks was to write a media release. I would compose the draft release using an electric typewriter, and then a secretary would re-type it into a final format, photocopy it onto 100 sheets of business letterhead, and then stuff the releases into envelopes with a stamp for snail-mailing. The year Canada Post went on strike, my boss and I spent the day travelling through the city to hand deliver each and every release.

Today, news can be facebooked and twittered, blogged and text messaged. Some might even want to pick up the phone and call. I still prefer the old-fashioned media release in e-mail format! These are my reasons:

Sample Media Release Page 1 of 2 2014-06-04 2329311. You control the content and you have one (sometimes two pages) to tell your story the way you would prefer it to be told. (The media have the right to re-work the information to suit their needs but some media outlets may use the release the same way as it is presented. So why not write it your way and take your chances?)

2. You can ensure that all names, dates, titles, etc. are accurate. (Reporters are human. It is easier to write a story if the information is written down and has already been double checked for spelling, etc.)

3. It helps the reporter. (Anything you can do to save time for the reporter is greatly appreciated. Most reporters work on a tight deadline. Make their job easier by providing them with as much detail as you think they may need. They will still ask questions, but it makes their life easier.)

Sample Media Release Page 2 of 2 2014-06-04 2331194. It helps those media outlets with limited staff. (It is difficult to produce a product with limited human resources. If the release is perfectly written, some outlets will use it as filler instead of out-of-town stories or other material that may require additional time to compile.)


5. It serves as an advertisement for the publisher. (The publisher’s logo should be prominent.)

Above is a sample of a two-page media release that was recently distributed! Feel free to use it as a guideline for your own book tour and/or reading. Please note there should be a margin around the edge of the media release. My scanner chopped it off.

Oh…by the way….I have a new book out…and I’m going on tour….A media release gives the author some credibility, allows him/her to move forward in a more positive light. For the introverted, shy writer, the release places most of the bragging in the publisher’s hands.



Lambton County Poet Embarks on First Book Tour

Sarnia, Ontario – June 3, 2014 – Award-winning Lambton County poet Debbie Okun Hill travels to Toronto this weekend as part of a whirlwind schedule to showcase Tarnished Trophies, her first full collection of poetry by a trade publisher. As a new full member of the League of Canadian Poets, she will read with other professional poets, Friday afternoon during the League’s 48th Annual Poetry Festival and Conference.

Tarnished Trophies (Black Moss Press 2014)

Tarnished Trophies (Black Moss Press 2014)

Published by nationally renowned literary publisher Black Moss Press, Okun Hill’s 88-page book poetically explores the light and shadow of the sports world. According to John B. Lee, the Poet Laureate of the city of Brantford “these poems are not without humour…and the bittersweet is not too sweet, not too bitter.” Sarnia author Norma West Linder adds “the judicial use of original metaphor makes this collection a rewarding experience for the reader.”
Okun Hill’s book tour began in mid-May when she participated in The Ontario Poetry Society’s Springtime Poetry Soiree in Cobourg. Last weekend she was in Cobalt for the Spring Pulse Poetry Festival. Readings in Stratford, Ottawa, Camlachie, and London have also been confirmed with additional readings planned for Hamilton, North Bay, Thunder Bay, Winnipeg and possibly the east and west coasts.
In Sarnia, her book will be launched with two Italian-Canadian anthologies as part of the


Lambton County Poet Embarks on Tour (…Continued from page 1)
Books and Biscotti literary/cultural event to be held Sunday, June 22. More details will be released soon by the Dante Club in conjunction with the Italo-Canadian Cultural Club/Laziali di Sarnia and Association of Italian-Canadian Writers. This October, Okun Hill will also be one of four spotlight readers featured in Sarnia’s Bluewater Reading series.
“All my life I’ve wanted to write a novel,” said Okun Hill, a former journalist and communication specialist “however, when I started writing short stories my mentors kept insisting I was a poet.” She finally listened and after 11 years of refining her craft and being involved with the Lambton County writing scene as a co-host of Sarnia’s Spoken Word event and later as an Executive Member of the Ontario Poetry Society, a provincial grassroots poetry organization, her dreams of having a book published by a traditional publisher were realized.
It took 3 ½ years to see her sports manuscript (most of it written between 2006 and 2011) in book format. She worked with both a professional editor and designer from Windsor. The cover features the work of Toronto artist Olena Kassian.
As part of Black Moss Press’s First Line Poetry Series, Tarnished Trophies will be distributed in Canada and the U.S. by Fitzhenry & Whiteside and on-line with Amazon.ca. In Sarnia the books are already available at The Book Keeper and may be borrowed through the Lambton County Library.
Since it was founded in 1969, Black Moss Press has built a national reputation for its contribution to Canadian literature. Black Moss has published more than 400 first editions and introduced more than 100 new authors to the Canadian literary scene.
To set up a media interview contact: ???????????? (insert name, e-mail and phone number here)

For review copies, contact ?????????? (insert name, e-mail, and phone number)

A book synopsis, short review, bio and photos available upon request.


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