Call me a dinosaur! When I first started working in public relations, one of my first tasks was to write a media release. I would compose the draft release using an electric typewriter, and then a secretary would re-type it into a final format, photocopy it onto 100 sheets of business letterhead, and then stuff the releases into envelopes with a stamp for snail-mailing. The year Canada Post went on strike, my boss and I spent the day travelling through the city to hand deliver each and every release.
Today, news can be facebooked and twittered, blogged and text messaged. Some might even want to pick up the phone and call. I still prefer the old-fashioned media release in e-mail format! These are my reasons: